It’s Already Q4! Where to Spend Your Time & Money

Business Marketing Ideas

Time & Money

Seriously, where did 2016 go?  It seems like the year just began but actually, 2017 is rapidly approaching and the fourth quarter is in full swing. This period is a crucial time of year for small businesses, ripe with opportunities to set goals, improve sales, and communicate with your clients. During the fourth quarter, a small business should focus their…

How to Get Year Round Customers from Small Business Saturday

Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas

Small business saturday - year round customers

Small Business Saturday may happen once a year, but it could generate a handsome slate of year-round customers and clients. Successfully transforming one-time visitors into year-round customers involves a two-step process. The first is collecting your visitors’ contact information. The second is devising a post-SBS plan that helps boost your branding, customer activity, and sales. Step 1: Collect Information Capturing…

Small Business Saturday Promotion Ideas: Physical Location

Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas

Small Business Saturday storefront

Congratulations on your decision to participate in Small Business Saturday! But saying you want to be a part of it and actually taking action to ensure a huge turnout are two different things. You said the words, and now it’s time to get into action. Small Business Saturday falls on the Saturday after Thanksgiving, so hopefully you have ample time…

5 Thanksgiving Holiday Cards we Love

Designing Your Business Communication

Thanksgiving Leaves Card

While Thanksgiving isn’t the most popular time to send a greeting card, it can be a great time to stand out among vendors or other businesses. Showing thanks and sending gratitude is easy; all you need is a simple card and a thoughtful message inside. If you’re on the prowl for Thanksgiving holiday cards, let us assist you. Here are…

6 Business Banner Ideas to Increase Foot Traffic

Designing Your Business Communication

sale business banner

Has foot traffic dropped off for your business? Trying to engage new customers to shop with your company? Banners are a great way to increase foot traffic to your business but unless you know what to say, the effort might be wasted. Use these business banner ideas to inspire your next marketing campaign to reach new customers and re-engage existing…

How Small Businesses Can Collect More Email Addresses

Business Marketing Ideas Helpful Resources

capture Email addresses

Email is one of the most cost-effective ways to connect with customers directly and build brand loyalty. So how do you go about collecting more email addresses? There are a lot of options available to you, using in-person and traditional forms of marketing (offline) and gathering emails electronically (online). Catch our first post in this mini-series here. It’ll teach you…

Email Best Practices for Small Businesses

Helpful Resources Online Marketing Ideas

email marketing for small business

This is the first in our two-part series about using email for your small business. Email is a flexible, low-cost way to engage your customers. Unfortunately, that’s also the reason your customers are inundated with emails every day. Some emails go directly into a spam folder, while others just pile up unread in an inbox, destined for the trash bin….

Your Small Business Holiday Planning Guide

Business Marketing Ideas

Your Small Business Holiday Planning Guide

For small businesses, the heat of summer can only mean one thing: time to start thinking about your holiday plan. Your holiday planning guide needs to include all things related to promoting your shop and pumping up revenue during the season. Answer these four questions and you’ll be in tip-top shape for a happy holiday season indeed. How much can…