6 Business Banner Ideas to Increase Foot Traffic

Designing Your Business Communication

sale business banner

Has foot traffic dropped off for your business? Trying to engage new customers to shop with your company? Banners are a great way to increase foot traffic to your business but unless you know what to say, the effort might be wasted. Use these business banner ideas to inspire your next marketing campaign to reach new customers and re-engage existing…

How Small Businesses Can Collect More Email Addresses

Business Marketing Ideas Helpful Resources

capture Email addresses

Email is one of the most cost-effective ways to connect with customers directly and build brand loyalty. So how do you go about collecting more email addresses? There are a lot of options available to you, using in-person and traditional forms of marketing (offline) and gathering emails electronically (online). Catch our first post in this mini-series here. It’ll teach you…

Email Best Practices for Small Businesses

Helpful Resources Online Marketing Ideas

email marketing for small business

This is the first in our two-part series about using email for your small business. Email is a flexible, low-cost way to engage your customers. Unfortunately, that’s also the reason your customers are inundated with emails every day. Some emails go directly into a spam folder, while others just pile up unread in an inbox, destined for the trash bin….

Your Small Business Holiday Planning Guide

Business Marketing Ideas

Your Small Business Holiday Planning Guide

For small businesses, the heat of summer can only mean one thing: time to start thinking about your holiday plan. Your holiday planning guide needs to include all things related to promoting your shop and pumping up revenue during the season. Answer these four questions and you’ll be in tip-top shape for a happy holiday season indeed. How much can…

Why Your Small Business Should Give Back to The Community

Business Marketing Ideas

Giving back to the community

Celebrated businessman Lee Iacocca once shared, “‘You can spend a lot of time making money. The tough time comes when you have to give it away properly.’ How to give something back, that’s the tough part in life.” A small business can measure its success by profits and the bottom line but as author Victor Hugo wrote, “As the purse…

How to Promote a Flash Sale for Your Business

Marketing & Sales Promotion Techniques

Flash Sale Promotion

While a flash sale might seem like a quick way to unload excess merchandise, there are many solid reasons to hold one. A flash sale is an excellent method for re-engaging your digital audience and increasing foot traffic to your brick and mortar location. If your business opts to host one, these flash sale ideas will help you promote the…

4 Creative Ways to Boost Sales on Social this Spring

Business Marketing Ideas

social media

Your customers crave social media. They browse Facebook before getting out of bed, retweet from the bathroom and pin photos of their lunch before taking a bite. What does that mean? Harness that social media addiction! Your business needs to get focused and launch a killer spring marketing campaign if you want to see warm-weather sales skyrocket. It’s no longer…

How to Reach Out After Losing Touch

Marketing & Sales Promotion Techniques

Handshake

Everyone has that long lost cousin who only shows up at holiday dinners and weddings. They pretend to be your best buddy on the one day of the year you actually connect — and it’s obnoxious. The same holds true for business contacts. It’s normal to lose touch. But, when it’s time to reconnect, be honest and enticing. Here’s how…

Creative Touch Points for the Sales Team

Marketing & Sales Promotion Techniques

sales team

We are living in an increasingly automated world. Marketing automation in particular has taken the marketing and sales world by storm, helping us save time and – if we do it right – improve conversions and sales through highly customized outreach efforts. The downside to all this automation, though, is that some marketers and sales professionals are getting less personal…

How to Choose a Social Media Platform for Your Business

Marketing & Sales Promotion Techniques Online Marketing Ideas

Social media has transformed the marketing landscape for businesses of all sizes in every industry. While these channels offer companies opportunities to generate leads, using the right social media platform is crucial to the success of your digital marketing strategy. With all the choices, it’s hard to know which social media platforms your business needs to invest its marketing budget…